- The Case Study -

GRIND, RINSE, REPEAT: THE PROPER WAY TO RELEASE YOUR BANDS MUSIC

It’s funny how

… the worlds of business, careers and professional life collide with personal hobbies and desires. For me, I’ve done both simultaneously; working as a marketing professional and playing in bands that lived for the weekend gig, future release and the appreciation for creating. 

This case study will connect the dots between marketing and music and explain how I found success with record releases. Specifically, we will dive into the action of releasing new music (regardless of genre or fanbase) that provides momentum for engagement. Regardless if you’re a member of a band, solo artist or a fan of music that is just curious, I promise that you will get something out of it. 

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